Concept Training is all about understanding that a dog’s brain is made up of different concepts, and the strength of each one influences the choices they make in daily life. The great news is that these skills can be developed and strengthened over time — and the most effective way to do this is through games. Unlike traditional dog training, short and simple games fit easily into busy schedules, making consistency achievable. By focusing on behaviours rather than outcomes, dogs can more naturally transfer what they learn into real-life situations. The result? Lasting transformation, real-life results, and a happier, more capable dog.